The Sustainable Tourism Action Plan (STAP) has been developed to set out a work scheme to help achieve the GM Visitor Economy Strategy key target of being a top 40 city on the Global Destination Sustainability Index, and the number one city in England. It also supports the strategy's principle of being 'regenerative and responsible', and the strategic aim of 'enhancing the visitor offer and experience'.
The plan focusses on 4 main areas: Visitors, Business & Event, Governance, and Community, setting out 12 aims and 40 goals. The STAP will be reported on annually as part of Marketing Manchester's commitment as a signatory of the Glasgow Declaration for Climate Action in Tourism.