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Stategic Aim #2

Attracting & Delivering Major Events

Greater Manchester is a place that truly flourishes when hosting spectators and audiences; when our distinctive welcome, passion, and expertise – combined with a casual sense of fun – results in an atmosphere unlike any other. 

Our visitor economy thrives on this success and will support the city-region to do more of what it does best: put on spectacular events year-round.

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HONOURING OUR SPORTING HERITAGE

  • Showcase Greater Manchester as a dynamic host destination for top-tier sport events with world-class venues, robust infrastructure, an enviable track record, and an unmatched reputation for creating legacy

  • Leverage the influence of having some of the world’s most iconic sports brands, sport governing bodies, training squads, and sports personalities calling Greater Manchester home.

EXPANDING OUR CULTURAL INFLUENCE

  • Acknowledge the strength our cultural offer and the material value that creative events contribute to Greater Manchester’s national and international profile and visitor economy appeal.

  • Seize the opportunity presented by ongoing investment in – and the city-region’s unwavering commitment to – creating vibrant new cultural experiences and venues across the arts, heritage, music, and nightlife.

  • Appreciate the significant imprint that major cultural events can leave on our communities and their role in creating an appealing place to visit

Advancing our Conference Proposition

  • Maximise our reputation as a destination where great minds meet; targeting major conferences and conventions that power our mid-week visitor economy.

  • Bid for and support business events that create a positive legacy for Greater Manchester and its communities.

  • Highlight our state-of-the-art venues, facilities, and amenities for hosting successful and impactful business events and conventions.

Utilising Our Sector Strengths

  • Pursue events that match with Greater Manchester’s core strengths as a business destination, urging co-operation, synergy, and long-term investment.

  • Encourage businesses, individuals, and academics doing brilliant things in Greater Manchester to become ambassadors and support our event eco-system.