As the city-region continues to grow, our visitor economy will continue to enhance its offer by developing innovative new products and experiences; adapting along the way to reflect changing audiences, emerging trends, and sustainable practices.
Stategic Aim #3
Enhancing the Visitor Offer & Experience
Greater Manchester is home to an abundance of world-class experiences that inspire passion and fascination within our visitors.
GROWING OUR PRODUCT AND EXPERIENCES
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Enhance and diversify our visitor economy product offerings to cater to an even wider range of interests, drawing especially on the city-region’s rich cultural, historic, and natural assets.
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Focus efforts on creating authentic and distinctive visitor economy experiences that are responsible and regenerative for our communities.
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Improve linkage between new and existing visitor economy products and experiences across Greater Manchester, simplifying our offer and narrative.
HARNESSING OUR FLAIR FOR INNOVATION
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Implement innovative solutions and local partnership to ensure that our visitor economy – and Greater Manchester as a destination – is varied, memorable, and accessible for all.
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Adopt new technologies that support greater engagement with – and an enhanced experience for – visitors old and new, whatever their need.
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Channel Greater Manchester’s well-established reputation for innovation in development of new, unique, and exciting visitor economy product and experiences.
FURTHERING OUR SUSTAINABLE PRACTICES
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Develop and emphasise sustainable practices within our visitor economy, aiming to regenerate the environment and support local communities and businesses.
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Support green and eco-friendly initiatives within our visitor economy, enabling the sector to responsibly adopt a proactive role towards achieving Greater Manchester’s net zero ambitions.
UPGRADING OUR ACCESSIBILITY EFFORTS
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Empower our visitor economy to become increasingly accessible through the way information is provided and the experience on the ground for those with accessible needs.
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Respect that every visitor has different accessible needs, and that continuous dialogue is required within the accessibility space.