In raising its profile and awareness of all that our city-region has to offer - and by encouraging growth in a sustainable and inclusive way - our visitor economy will inspire and reinforce a deep sense of place and civic pride.
Stategic Aim #1
Creating a Sense of Place
Our visitor economy is a sector through which the very best of Greater Manchester’s values and personality can shine.
Enhancing Our Profile and Image
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Promote our thriving visitor economy to national and international leisure and business visitors in a thoughtful and distinctive way.
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Reinforce our natural and confident brand position by reflecting what gifts Greater Manchester its unique character and appeal.
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Emphasise our profile as a visitor destination to key demographics and markets that align with Greater Manchester’s values and ambitions.
Raising Up Our Community
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Recognise our communities and people as one of the biggest strengths of our visitor economy with the potential to be our most influential ambassadors.
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Advocate for the benefits that our visitor economy creates, including improved community facilities, transport connections, and employment prospects.
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Position our visitor economy as something to take deep pride in and protect via a culture of care.
AMPLIFYING OUR FRIENDLY WELCOME
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Nurture our reputation as a warm and friendly destination and support the spirt of innovation and creativity that preserves Greater Manchester’s vibrancy
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Foster an accessible environment for all, regardless of ability, background, or need to ensure that everyone can fully participate in our visitor experience.
DEVELOPING OUR FUTURE WORKFORCE
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A workforce that can thrive in the visitor economy sector, with roles being seen as more than a job but a career opportunity in a vibrant and prosperous sector