In raising its profile and awareness of all that our city-region has to offer - and by encouraging growth in a sustainable and inclusive way - our visitor economy will inspire and reinforce a deep sense of place and civic pride.
Stategic Aim #1
Creating a Sense of Place
Our visitor economy is a sector through which the very best of Greater Manchester’s values and personality can shine.
Victoria BraddockEnhancing our image nationally and internationally is hugely important to what we want to do to attract more and more visitors into our visitor economy. Making sure that we're sharing how diverse a population we have across Greater Manchester, how much we celebrate individuality, is right at the heart of what we stand for here in Greater Manchester.
Managing Director, Marketing Manchester
Enhancing Our Profile and Image
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Promote our thriving visitor economy to national and international leisure and business visitors in a thoughtful and distinctive way.
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Reinforce our natural and confident brand position by reflecting what gives Greater Manchester its unique character and appeal.
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Emphasise our profile as a visitor destination to key demographics and markets that align with Greater Manchester’s values and ambitions.
Raising Up Our Community
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Recognise our communities and people as one of the biggest strengths of our visitor economy with the potential to be our most influential ambassadors.
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Advocate for the benefits that our visitor economy creates, including improved community facilities, transport connections, and employment prospects.
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Position our visitor economy as something to take deep pride in and protect via a culture of care.
AMPLIFYING OUR FRIENDLY WELCOME
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Nurture our reputation as a warm and friendly destination and support the spirit of innovation and creativity that preserves Greater Manchester’s vibrancy
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Foster an accessible environment for all, regardless of ability, background, or need to ensure that everyone can fully participate in our visitor experience.
DEVELOPING OUR FUTURE WORKFORCE
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A workforce that can thrive in the visitor economy sector, with roles being seen as more than a job but a career opportunity in a vibrant and prosperous sector