Greater Manchester Leisure Visitors Survey

Greater Manchester’s Visitor Economy Strategy emphasises the importance of strengthening our profile as a visitor destination among key demographics and markets, while continually enhancing our digital platforms to provide clear, easy to follow information to visitors.

The Greater Manchester Leisure Visitors Survey offers detailed insight into the experiences of 977 leisure visitors, covering motivations, information sources, activities, travel around the city-region, satisfaction levels and spend.  Findings can be further explored by interview location (Manchester, Salford, Trafford), trip type (day or staying) and visitor type (domestic, overseas, first-time or repeat).  

This document presents the findings from the 2023 survey.  A follow-up survey for 2026 is currently underway, with findings to be reported in early 2027.